Monday, September 30, 2013

Facebook to start selling our data to U.S TV channels

In order to compete with Twitter, Facebook announced that it would start sending shared data on its platform to some U.S. television channels. The aim is to highlight the interactions and popularity of programs on the social network.  

While a Nielsen highlighted the ability of Twitter to boost  TV viewership, Facebook has decided to exploit this niche too.  

The Wall Street Journal reports that the social network will start sharing its data with a handful of U.S. partners : ABC, NBC, Fox and CBS.
The reports will consist of information related to likes, publications and comments associated with a television program. The channels will be able to analyze the behavior of the community and draw conclusions that will eventually influence decisions.  

And of course it won't be Facebook if it only based its reports on public data users. Private content will be also integrated, to the data sent to American channels. The result should look like a list of statistics available at the discretion of TV channels with more data to be incorporated over time to refine the statistics, giving Facebook a new way to monetize data from its 1.27 billion members.

Personalized ads might be coming to Gmail Android

Recently updated, the Gmail application for Android carries signs of the imminent arrival of advertising.

The Android Police website, analyzed the last updated Gmail for Android 4.6. The site was not disappointed, since among the novelties of this version, they came back with clues about the arrival of advertising on the app.

A new library named "ads" - has appeared. In it, a series of XML files evoking multiple ad formats, but also a command that refers to the page of the user's preferences, suggesting that the custom settings (used for targeting) could be part of .

Gmail Android Ads

Even thought Google has already started sending Sponsored mails via Gmail, the service does not appear, for the moment, to include advertising. This situation could change in the future, at least for the Android application, if the company decided to integrate the elements cited above in its APK.

Stay tuned!

Wednesday, September 25, 2013

Does IOS7 make your Iphone waterproof?

iOS7, available since September 18, does not make your iPhone, iPad or iPod touch waterproof. This is the kind message that Apple is making us broadcast to a handful of users.  

Many believed a false advertising that made the rounds on the Internet recently. It showed "Update to iOS 7 and become waterproof." Obviously, this story is not true. It has not prevented some users from falling into the trap so far. They tested their iPhone to dive into the water and there was the drama.

The ad below has quickly made ​​the rounds on social networks. It comes straight from 4Chan.

Does IOS7 make your Iphone waterproof?

It is true that the advertising is rather well done. All evidence suggest that Apple is behind it, I think that their intention was to test how well their marketing strategy since 2001 is going and I think it is safe to say that they succeeded to prove how gullible and stupid their users are! (I personally don't mind a chat with an Apple sheep...)

Do not believe everything you read. Ask yourself the simplest question before you start conducting experiences: How a simple software update can render a device resistant to water?

Meanwhile, several users have reported their anger on Twitter
"Anyone who said that iOS7 was waterproof, fuck you!"
my phone has water damage."

Source: iphoneaddict

Tuesday, September 24, 2013

YouTube offline: Vevo is categorically opposed

Last week, we learned, not without joy, that the YouTube application for Android mobile devices will soon allow watching videos offline. Once the video is loaded on your device, you'll be able to watch it as much as you want in a period of 48 hours.A new feature that can be useful when you are in a bad coverage area, when you carefully monitor your 3G consumption or simply if you intend to listen repeatedly to the same song over and over again.

Vevo: A party pooper!


Unfortunately , apart from our expectation about the eventual integration of offline mode on YouTube, Vevo sees this novelty as evil.

"We’re not going to allow viewing of our music videos or other programming in offline mode"
The ultimate promotion
tool on the net of giants like Universal Music Group and Sony Music Entertainment, Vevo account, aren't counting on  losing a dime generated by advertising, nor will consider the risk that they might be overshadowed by Youtube's own application. A choice that is anything but a wise on their part and should further encourage piracy.After all who want to wait four minutes loading whenever he wants play a song when you can just download it illegally to be available on the SD card as soon as you want? It is clear that only way to attract music consumers in making it accessible . But obviously, Vevo couldn't care less.

However, Vevo's decision should not compromise the integration of offline mode in the YouTube application, expected in November .

Tuesday, September 17, 2013

The Apple handkerchief 1.0

Apple hit hard by announcing its integrated within the iPhone 5S fingerprint reader. We know for sure that third-party developers can not use this technology, but what wasn't announced is the Apple handkerchief you get whenever you buy a 5S: a very useful accessory in the company of this smartphone!


Apple handkerchief

The future iPhone 5S owners, shall, to unlock their phone, put their finger on the home button. However if you have sweaty fingers Touch ID may not recognize you. In this case, you can say goodbye to the ability to unlock your mobile. A shame isn't it?

However, if the phone was restarted, or it hasn't been unlocked for 48 hours (sweaty fingers? ...), an option with a password you pre-registered will be displayed for you to avoid the hassle of "brick in your pocket."

Wednesday, September 4, 2013

What's really going on between Google and Nestlé?

After the quite unexpected announcement Google made about the name of the next version of Android, some additional explanations were published today to clarify that this agreement was non monetary .

What's really going on between Google and Nestlé?

For every major new version of Android, Google gives a new name corresponding to a dessert. And for each new version, the first letter is incremented in an alphabetical order. Thus, with the letter K we were expecting Key Lime Pie, but finally Android 4.4 KitKat has been announced to take us by surprise.

Obviously, many questions have been raised about this partnership with the Swiss food giant. Many tech writer started to talk about a financial settlement that has been reached between the two firms. But this is not the case.

Thanks to a publication of the BBC, we learn that this marketing operation began in a telephone meeting between the Android sales manager and Nestlé's advertising consulting agency. Then all that was finalized at the Mobile World Congress in Barcelona, last February. More importantly, no money has been raised, only an exchange of visibility between the two giants has been concluded.

Shortly, you now should expect to find Android shaped chocolate bars since Nestlé plans to distribute more than fifty million of these treats, stamped Android. And maybe we'll get then the chance to win one the latest Nexus, or gifts from Play Store.

And finally to learn more about this, visit, which is, I might say the most perfectly designed website I've seen so far. It is just AWESOME!

Tuesday, September 3, 2013

Microsoft agitates the world of smartphones

Since the announcement of the "cooperation" between Microsoft and Nokia at Mobile World Congress 2011 , observers have been waiting for what looked very much like an inevitable logical sequence, with this recurring question: When will Microsoft buy the once was Finnish giant ?  
As I was struggling to sleep -it was 5 am here-, I checked twitter to find out that #Microsoft is trending. We finally got an answer:  Microsoft announced the acquisition of Nokia for $ 7.2 billion. The news were received by surprise and mockery.

In an email sent yesterday evening to employees of the firm, Steve Ballmer , CEO leaving Microsoft , announced the acquisition of Nokia 's Devices & Services business , a deal that includes smartphones and mobile division development and design teams , manufacturing units in the world, and operational teams: marketing and support. In total 32,000 Nokia employees will pass directly under Microsoft's banner.

Ballmer said that the transaction is " a big step for the future and is in line with the changes announced on July 11". Lumia and Asha in one basket Besides the Nokia Lumia range smartphones composed exclusively of the Windows Phone operating system from Microsoft, this purchase also covers "basic" Asha phones , which will enable Microsoft to expand its hold on mobile telephony.
A major challenge to the two companies , which have failed to negotiate in good time and in the best of their place in the great upheaval of telephony and mobile internet , especially on the smartphone market , monopolized by Apple , Samsung and Google's Android OS , which in turn has also offered another manufacturer , Motorola .  

So, what remains to Nokia? 

Three activities " software, network and services":  Their mapping service, the network infrastructure NSN and Advanced Technologies, and business license and development .  
For Microsoft , it's not big surprise. Their goal was clear, to regain the special privileges they granted Nokia to adapt Windows phone and then to end Nokia. So it is safe to say that the next phone after the latest Lumia ( to be released on the 2nd of October) will be signed Microsoft.

Sunday, September 1, 2013

An artist got an RFID chip implanted under his skin

The worst has happened! An artist, Anthony Antonellis just got an RFID chip implanted in his skin. The RFID chip is the size of a grain of rice and can contain up to 1KB of data. All you need is to approach your smartphone to scan the hand and discover content. For now, Anthony Antonellis is using it to display his favorite GIFS.

This experience can be scary because we can easily imagine the marketing excesses that could result if everyone starts to implement this kind of chip in their skin. Some say that it could store vital data, which would be effective in an accident for example. Some would say it is just a new way to be more "controlled" than we already are ...

So, for or against?