Facebook to start selling our data to U.S TV channels

In order to compete with Twitter, Facebook announced that it would start sending shared data on its platform to some U.S. television channels. The aim is to highlight the interactions and popularity of programs on the social network.  

While a Nielsen highlighted the ability of Twitter to boost  TV viewership, Facebook has decided to exploit this niche too.  

The Wall Street Journal reports that the social network will start sharing its data with a handful of U.S. partners : ABC, NBC, Fox and CBS.
The reports will consist of information related to likes, publications and comments associated with a television program. The channels will be able to analyze the behavior of the community and draw conclusions that will eventually influence decisions.  

And of course it won't be Facebook if it only based its reports on public data users. Private content will be also integrated, to the data sent to American channels. The result should look like a list of statistics available at the discretion of TV channels with more data to be incorporated over time to refine the statistics, giving Facebook a new way to monetize data from its 1.27 billion members.

Personalized ads might be coming to Gmail Android

Recently updated, the Gmail application for Android carries signs of the imminent arrival of advertising.

The Android Police website, analyzed the last updated Gmail for Android 4.6. The site was not disappointed, since among the novelties of this version, they came back with clues about the arrival of advertising on the app.

A new library named "ads" - has appeared. In it, a series of XML files evoking multiple ad formats, but also a command that refers to the page of the user's preferences, suggesting that the custom settings (used for targeting) could be part of .
 

Even thought Google has already started sending Sponsored mails via Gmail, the service does not appear, for the moment, to include advertising. This situation could change in the future, at least for the Android application, if the company decided to integrate the elements cited above in its APK.

Stay tuned!