In
order to compete with Twitter, Facebook
announced that it would start sending shared data on its platform to some
U.S. television channels. The aim is to highlight the interactions and popularity of programs on the social network.
While
a Nielsen highlighted the ability of Twitter to
boost TV viewership, Facebook has decided to exploit this
niche too.
The
Wall Street Journal reports that the social network will start sharing
its data with a handful of U.S. partners : ABC, NBC, Fox and CBS.
The reports will consist of information related to likes, publications and comments associated with a television program. The channels will be able to analyze the behavior of the community and draw conclusions that will eventually influence decisions.
And of course it won't be Facebook if it only based its reports on public data users. Private content will be also integrated, to the data sent to American channels. The result should look like a list of statistics available at the
discretion of TV channels with more data to be incorporated over time to refine the statistics, giving Facebook a new way to
monetize data from its 1.27 billion members.
Recently updated, the Gmail application for Android carries signs of the imminent arrival of advertising.
The Android Police website, analyzed the last updated Gmail for Android 4.6. The site was not disappointed, since among the novelties of this version, they came back with clues about the arrival of advertising on the app.
A new library named "ads" - has appeared. In it, a series of XML files evoking multiple ad formats, but also a command that refers to the page of the user's preferences, suggesting that the custom settings (used for targeting) could be part of .
Even thought Google has already
started sending Sponsored mails
via Gmail, the service does not appear, for the moment, to include advertising.
This situation could change in the future,
at least for the Android application, if the company decided to integrate the elements cited above in its APK.
Stay tuned!
iOS7, available since September 18, does not make your iPhone, iPad or iPod touch waterproof. This is the kind message that Apple is making us broadcast to a handful of users.
Many believed a false advertising that made the rounds on the Internet recently. It showed "Update to iOS 7 and become waterproof." Obviously, this story is not true. It has not prevented some users from falling into the trap so far. They tested their iPhone to dive into the water and there was the drama.
The ad below has quickly made the rounds on social networks. It comes straight from 4Chan.
It is true that the advertising is rather well done. All evidence suggest that Apple is behind it, I think that their intention was to test how well their marketing strategy since 2001 is going and I think it is safe to say that they succeeded to prove how gullible and stupid their users are! (I personally don't mind a chat with an Apple sheep...)
Do not believe everything you read. Ask yourself the simplest question before you start conducting experiences: How a simple software update can render a device resistant to water?
Meanwhile, several users have reported their anger on Twitter
"Anyone who said that iOS7 was waterproof, fuck you!"
"Now my phone has water damage."
Source: iphoneaddict
Last week, we learned, not without joy, that the YouTube application
for Android mobile devices will soon allow watching videos offline. Once the video is loaded on your device, you'll be able to watch it as much as you want in a period of 48 hours.A
new feature that can be useful when you are in a bad coverage
area, when you carefully monitor your 3G consumption or simply if you
intend to listen repeatedly to the same song over and over again.
Vevo: A party pooper!
Unfortunately
, apart from our expectation about the eventual
integration of offline mode on YouTube, Vevo sees this novelty as evil.
"We’re not going to allow viewing of our music videos or other programming in offline mode"
The ultimate
promotion tool on the net of giants like Universal Music Group and Sony Music
Entertainment, Vevo account, aren't counting on losing a dime generated by
advertising, nor will consider the risk that they might be overshadowed by Youtube's own application. A choice that is anything but a wise on their part and should further encourage piracy.After
all who want to wait four minutes loading whenever he wants play a song
when you can just download it illegally to be available on the SD card
as soon as you want? It is clear that only way to attract music consumers in making it accessible . But obviously, Vevo couldn't care less.
However, Vevo's decision should not compromise the integration of offline
mode in the YouTube application, expected in November .
